The popular video-sharing social media platform TikTok has become increasingly more popular especially amongst the younger generation. While the app is used to create funny and informative short videos mostly for enjoyment purposes, it tends to collect a lot more data on its users than other apps.
All of this information is used by Tiktok to communicate with their users and to develop and launch new updates for the app. As well, TikTok uses this info to enhance and tailor your user experience on the app through their algorithm and specific ads.
While TikTok does not sell your information to third parties, they do share it with any business partner or companies they have contracts with.
Be cautious when using apps like TikTok because if they were to ever experience a breach in the future, all of the information above could be compromised for you.