One of the more recently launched apps, TikTok was released in 2016 and has quickly become one of the fastest growing social media platforms in the world. TikTok has grown exponentially with around 689 million monthly active users worldwide. This platform allows users to create and share short videos that range from 30 seconds to 3 minutes. Compared to other social media platforms TikTok is more of an entertainment platform rather than a lifestyle platform. Its appeal stems from the fact that anyone can be a creator and it can be easy for anybody to gain traction and a large number of views.
The application has been criticized for data mining and privacy concerns but cybersecurity experts have claimed it to be no worse than other social media platforms.
Most social media applications collect information about their users, however TIkTok has been said to mine an extraordinary amount of data from their users - collecting everything from age, username, gender, email addresses to tracking message contents, mobile device details and online activities. This data is also sold or shared with advertising, marketing and analytic vendors, meaning that your information is not safe with TikTok.
However, despite this - experts state that there is no particular risk for the average user when using TikTok. The risks are similar to if a user was to choose to use Facebook or any other major social media platform.
Here are some steps that you can take to mitigate the potential risks of this social media application.
It is always important to keep in mind that any application can be targeted by hackers. Major security breaches are always possible and it is important that you stay updated and take the necessary precautions to keep yourself safe. Are you worried about your mobile or personal security? Book an appointment today to talk with one of our cybersecurity experts on how you can improve your security!